Kennected, a Software-as-a-Service (SaaS) company that simplifies the lives of business owners and entrepreneurs through lead generation, automation and education, announced plans today to expand operations in Indianapolis. The company committed to creating up to 405 new jobs by the end of 2025 and has already hired 50 toward its goal.

With Indiana’s best in the Midwest ranking for entrepreneur friendliness, we're committed to providing the business-friendly environment and skilled workforce that companies like Kennected need to thrive," said Governor Eric J. Holcomb. "Indiana’s reputation as a tech hub continues to grow thanks to companies like Kennected choosing to invest and grow in Indiana.”

The company, which celebrated the grand opening of its Indianapolis headquarters last year, plans to invest more than $2 million in its operations to innovate the lead generation space with ‘K-Suite,' a new integrated suite of lead generation software. The company is releasing four world-class software products over the next six months. The K-suite is modeled after Google Workplace (formerly G-Suite), a fully integrated suite of team collaboration tools. The company, which is headquartered at 201 S. Capitol Ave., is evaluating options for a second location south of downtown Indianapolis to accommodate its growing team.

The Indiana Economic Development Corporation offered Master Your Network, LLC (dba Kennected) up to $4.25 million in conditional tax credits based on the company’s job creation plans. These tax credits are performance-based, meaning the company is eligible to claim incentives once Hoosiers are hired. The city of Indianapolis supports the project in partnership with Develop Indy.