Indiana For The Bold

Historically, Hoosiers are humble at times. We are busy working, innovating and succeeding and have been a bit humble about our success, innovation and accomplishments. The time has come for all of us to elevate our Indiana story in an intentional, bold way, and to take pride in who we are and what we’ve accomplished. It’s time to drop the unassuming, Hoosier humility label while maintaining our Indiana hospitality and industrious nature. Executive Vice President of External Engagement Salena Scardina shares her input on the meaning behind the Indiana For the Bold brand, brand, and the invitation for it holds for the future of Indiana.

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