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Feb 21, 2017

Hanapin Marketing

BLOOMINGTON - Hanapin Marketing, a digital marketing agency that focuses on pay-per-click marketing, announced will expand operations in Bloomington. The company, which increased its headcount by 62 percent in 2016 alone, will create up to 14 new high-wage jobs by 2019.




"Hanapin Marketing is a homegrown Hoosier success story, building an idea from a startup to a strong and growing small business right here in Indiana," said Jim Schellinger, Indiana Secretary of Commerce. "As a state, we are committed to strengthening the entrepreneurial environment that has helped launch firms like Hanapin Marketing. Indiana's startups, scale-ups and small businesses provide quality jobs for Hoosiers in all corners of the state, and we must ensure they are able to continue this momentum, helping take Indiana's economy to the next level."




Founded in 2004, Hanapin Marketing is one of nearly 500,000 small businesses in Indiana that employ more than 1.2 million Hoosiers across the state, according to the U.S. Small Business Administration. The company, which is an industry-leading digital marketing agency, has increased its annual revenue by double-digits nearly every year since 2004. In order to keep up with demand for its paid search, paid social media and display program services, Hanapin Marketing added 23 new associates in 2016, and is continuing this hiring trend.
 
The homegrown Hoosier company, which now employs 60 associates, including 40 based in Indiana, is growing in Bloomington’s downtown district. With initial plans to expand its team within its 9,161-square-foot office at 501 N. Morton St., the company is considering options to support continued long-term client and industry growth, including expanding its footprint in the Bloomington area. The company will be hiring for digital advertising and administrative positions throughout the year.

Included in its pay-per-click services, Hanapin Marketing offers services in e-commerce, remarketing, conversion rate optimization, lead generation and shopping campaigns, as well as display, programmatic, mobile and social advertising. The company also operates the pay-per-click marketing industry’s most-trafficked blog, PPC Hero, and hosts the industry’s largest annual conference, Hero Conf.

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